Our Methodology Explained
Learn more about our transparent, data-driven approach to advertising analysis
We combine proven analytic frameworks, local market knowledge, and transparent procedures for every client. This robust methodology guides meaningful insights about your advertising impact.
Meet Our Analysis Team
Dedicated professionals with deep experience in advertising analytics
Lisa Tran
Lead Analyst
Key Skills
Lisa delivers clarity from complex datasets and ensures the highest standards in analytic reporting for all clients.
Mitchell Evans
Data Strategist
Strengths
Mitchell crafts targeted measurement solutions matched to your strategic campaign needs and market goals.
Priya Choudhury
Insight Manager
Specialisations
Priya translates survey data and market sentiment into actionable narratives for your advertising assessment.
Jackson Reed
Performance Advisor
Focus Areas
Jackson bridges the gap between analytical results and practical business recommendations for your campaigns.
How Our Process Works
Each project is delivered through distinct stages—from understanding your campaign goals, to gathering the right data, to reporting actionable results. Our focus remains on clarity, strategic relevance, and full regulatory compliance.
Discovery and Objective Setting
We begin by clarifying commercial objectives and mapping stakeholder priorities to guide our analytic approach.
Project Goals
Understand your campaign purpose and unique business needs for tailored analysis.
What We Do
We facilitate collaborative discussions to uncover strategic aims, pain points, and vital performance indicators based on your specific advertising context.
How We Do It
Our team leads structured workshops and exploratory interviews, involving decision-makers and supporting staff in the process.
Analytic Tools
Survey templates, needs assessments, stakeholder interviews
Analysis Outcomes
Documented campaign objectives and alignment report for both parties
Data Acquisition and Integration
All relevant media, audience, and performance data are securely collected and integrated for analysis.
Project Goals
Curate a complete and compliant dataset ready for measured evaluation.
What We Do
We gather media spend, audience interactions, and campaign results from verified sources, holding quality checks, and reconciling discrepancies as needed.
How We Do It
Systems are connected using secure transfer protocols, and our analysts perform thorough cross-verification on all incoming records.
Analytic Tools
Data connectors, secure cloud storage, cleansing tools
Analysis Outcomes
Curated, validated dataset in secure format
Advanced Analysis and Modelling
Specialists apply diagnostic models to identify patterns, evaluate attribution, and explore cross-channel impacts.
Project Goals
Reveal actionable insights about effectiveness, audience segments, and campaign attribution.
What We Do
We apply regression models, propensity scoring, and influence mapping to go beyond surface-level reporting, capturing nuanced shifts and drivers.
How We Do It
Analysts run diagnostic scripts and review outputs collaboratively, layering findings with descriptive summaries.
Analytic Tools
Statistical software, custom scripts, dashboard visualisers
Analysis Outcomes
Detailed analytics report and performance model output
Strategic Interpretation and Reporting
Findings are distilled into easy-to-understand guidance for decision-making, focused on business value.
Project Goals
Deliver analytical results that translate to clearer strategic direction.
What We Do
We prepare summary reports, highlight recommendations, and facilitate a closing review meeting to ensure the outcome aligns with your expectations.
How We Do It
Report drafts are prepared and presented, then refined based on your feedback and clarifying questions.
Analytic Tools
Presentation decks, executive summaries, feedback tools
Analysis Outcomes
Executive dashboard, key findings presentation, action points
Why Choose Our Analytics?
Compare our comprehensive, localised methodology with other providers today